Successful marketing for Toyota
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Marketing used to be more of an artistic process than a scientific one. The toyota kluger has put a whole new spin on this, promoting their ultimate family SUV. They performed extensive market research to deliver a pr...
Author advice on pitching
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Ian Elliot works with companies to help them pitch. To him, the only reason you may lose out on a sale is because you were not good enough at pitching. A good pitch at the beginning is understanding the customer as mu...
Advice to hidden valley cabins
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Heritage Tea Rooms joined Townsville Enterprise as they didn't know any contacts. They then changed their menu seven times to suit their changing customers and the changing needs of their customers. If you want to cha...
Success story of MYOB
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MYOB have experienced great success. By increasing the number of support staff, running training centres all around the world, and doing their best to make the software as is easy to use for their customers (lets face...
Advice on people management
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People can often to tasks as well as or better than the business owner. Ff you have the right people and are not getting what you want from them, this is because they do not know what is expected form them and their j...
Advice on starting up a franchise
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Getting involved with franchise is a great option for getting into business - just make sure you are well prepared by making sure you take on the right systems and processes.This is available as part of the Your B...
