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What makes you unique?

Added by 7 years ago

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When it comes to marketing, the most important thing you can do is to work out what makes you special and then focus on this to promote your business. Look for that crucial element that encourages your customer to ...

What not to say to customers

Added by 7 years ago

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Five things you and your employees should never say to a customer: "It's been so crazy/busy around here." Often used as an excuse for a delay or mistake, it may leave your customers wondering whether you're too bus...

What research do you need to do?

Added by 7 years ago

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Before you can begin any type of major investment, whether it is starting a new business or to expand an existing business, you will need to undertake market research, otherwise you run the risk of losing your investm...

What should you consider when relocating your business?

Added by 7 years ago

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  Does your business premises need to be where they are now? Is your client-base shifting? Have rents increased beyond your means or are new markets developing in alternate locations? If so, it may be time to ...

What to consider before employing new staff

Added by 7 years ago

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  The real business of your business is people. Without excellent staff you will not attract and keep loyal customers. How many times have you, yourself, been put off a business by poor customer service? This ...

What to consider when assessing commercial locations

Added by 7 years ago

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There are a number of location options to consider when choosing a site for your new business. A good place to start is deciding what shopping "atmosphere" will best suit your business. Here we have listed a number...

What to consider when buying a franchise

Added by 7 years ago

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Buying a franchise should be undertaken with the same care and diligence that you would undertake with any business decision. However, the information you require when buying a franchise differs significantly from oth...

What to consider when choosing a contractor

Added by 7 years ago

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Should you hire a contractor or are you better off employing a staff member? Depending on your circumstances, you could be better off hiring a contractor for a particular job rather than employing a staff member. A...

What to consider when choosing a lawyer

Added by 7 years ago

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Most small business owners may only need to consult a lawyer a couple of times in their business life. However, when these times arrive, it is important to go to the lawyer who is best suited to your needs. Choosin...

What to consider when creating direct marketing copy

Added by 7 years ago

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What you say and how you say it when it comes to copy for your direct mail material will either make or break your campaign. A direct mail campaign should persuade the prospective customer to act. The success of yo...