Category: Marketing Advice
10-30-60 marketing rule
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People often want to know how much they should spend on marketing. There is no standard answer, but there are some good rules of thumb you can use. The 10-30-60 Marketing Rule says to spend 10 per cent of your adve...
Advertising Analysis Sheet
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In order to promote your business effectively, you will need to advertise and choose the appropriate method for your business, such as newspapers, radio, TV etc. However, you should also ensure that the advertising yo...
Advertising and marketing tips
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"Selling Daily" - Sometimes we avoid silly and obvious promotions but they can get the job done. There can be great value in cheap things. The idea is to use cheap promotional items that your prospect will have a u...
Advertising and setting a marketing budget
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No matter how short your advertising message is, even if it is just one line, include a benefit. Give people a reason to contact you, email you, or drop by your shop. Nobody does anything without getting something...
Advertising vs. Sales Sheet
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In order to track the effectiveness of your chosen advertising campaign, you will need to compare your monthly costs against your monthly sales history. This will not only tell you whether you are experiencing a rise ...
Advertising with flyers and brochures
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Flyers, mailers, and brochures are affordable and selective means of getting information to a selected audience. They offer you more flexibility in budgeting and greater selectivity in choosing prospects than other ki...
Analysing your advertising strategy
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Most businesses find that a major proportion of their marketing budget is allocated to advertising. Their main aim is to get the customer into their business in order to make money out of them. What you will learn ...
Become a high flying direct marketer
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What you say and how you say it when it comes to your direct mail material will either make or break your campaign. A direct mail campaign should persuade the prospective customer to act. The success of your direct...
Building a marketing plan in a day
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Unlike Rome, your marketing plan can be built in a day. Here's how. Gwen Moraneth Talbert was a highly respected interior designer. After reading an article about successful homebased businesses, he decided to quit...
Combine marketing weapons
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The trouble with marketing is that there is no one, easy solution to solve your promotional needs. Direct mail doesn’t work on its own, nor does telemarketing. Free seminars to hot prospects don’t work. A...
