Added by on 2012-09-24

There have been good people who have poured a great deal of money into advertising products and services, only to come up empty handed.

If you try good targeted advertising for a while and yet nothing sells, step back. First take a look at your ad, then at your product. A product that is only slightly different from many other products probably won’t pass the “just noticeable difference test.” That is where YOU notice the difference, but it’s not different enough for customers to notice.

Price is also an important factor. If what you’re selling could also be found at Target, Coles or K Mart at a cheaper price, your product or service had better offer more to support a higher price.

Finally, your product or service may be too new-people just don’t understand it-or it solves a need few people recognise they have.



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