Your business sign is the most important contact between your business and much of the outside world. Usually it is the first thing a potential customer sees.
Your sign should be sufficiently bright and conspicuous to attract attention (without being garish) and sufficiently informative to let prospective customers know what is sold there.
Ride around town and observe which signs catch your eye. Note which ones don’t. Then think of the impression each sign leaves you with. Remember that first impressions last longest. Install a large, professional-looking sign that can be seen easily from all directions. Don’t try to save money on this important advertising device.
If your sign looks professional potential customers are likely to conclude that your business is a professional operation.
If you are looking for that “extra something” when it comes to signage and promoting your business, you may want to consider transit advertising in and on buses and taxis, for example, or bus stops and benches.