Added by on 2012-09-13

Marketing used to be more of an artistic process than a scientific one. The toyota kluger has put a whole new spin on this, promoting their ultimate family SUV. They performed extensive market research to deliver a product that more successfully met the needs of their consumer. Tip 1: Identify product strengths. Tip 2: Identify target market. Tip 3: Ensure your products strength is relevant. Tip 4: Showcase your product features. Tip 5: The web has moved from an online directory to a marketing tool.

The full video for this is available as part of the Your Business Success Series volume 1.

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