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80-20 rule of customer buying

Added by 4 years ago

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There is an old rule in business that predicts 80 per cent of your sales will come from just 20 per cent of your customers. This is largely true.Typically, you get the lion's share of your sales from people who ju...

Analysis techniques for financial management

Added by 4 years ago

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Over the years, a great many useful analysis techniques have been developed for financial management.Ratio analyses and break-even analyses are among the most popular. These concepts are not easy to describe and w...

Are you ready to hire?

Added by 4 years ago

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Before you even think about hiring staff, you need to consider these questions:How will the extra person make your business more productive and profitable?What sort of "hidden" costs will be incurred, such as ...

Business Start-Up Cash Needs Form

Added by 4 years ago

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Before you can start your new business, you will need to know how much cash you will need onhand to pay the initial start-up costs. This form not only gives you an idea of what you need to consider but also allows you...

10-30-60 marketing rule

Added by 4 years ago

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People often want to know how much they should spend on marketing. There is no standard answer, but there are some good rules of thumb you can use.The 10-30-60 Marketing Rule says to spend 10 per cent of your adve...

Advertising Analysis Sheet

Added by 4 years ago

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In order to promote your business effectively, you will need to advertise and choose the appropriate method for your business, such as newspapers, radio, TV etc. However, you should also ensure that the advertising yo...

Advertising and setting a marketing budget

Added by 4 years ago

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No matter how short your advertising message is, even if it is just one line, include a benefit.Give people a reason to contact you, email you, or drop by your shop. Nobody does anything without getting something...

Advertising vs. Sales Sheet

Added by 4 years ago

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In order to track the effectiveness of your chosen advertising campaign, you will need to compare your monthly costs against your monthly sales history. This will not only tell you whether you are experiencing a rise ...

Advertising with flyers and brochures

Added by 4 years ago

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Flyers, mailers, and brochures are affordable and selective means of getting information to a selected audience. They offer you more flexibility in budgeting and greater selectivity in choosing prospects than other ki...

Analysing your advertising strategy

Added by 4 years ago

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Most businesses find that a major proportion of their marketing budget is allocated to advertising. Their main aim is to get the customer into their business in order to make money out of them.What you will learn ...

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