Tag: marketing
10-30-60 marketing rule
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People often want to know how much they should spend on marketing. There is no standard answer, but there are some good rules of thumb you can use. The 10-30-60 Marketing Rule says to spend 10 per cent of your adve...
Check your order form
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Product or service not selling? Usually we wonder if there isn’t enough demand to sell it. Or maybe the product just needs better marketing. Recently a client was about to delete several items from his Web site ord...
Combine marketing weapons
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The trouble with marketing is that there is no one, easy solution to solve your promotional needs. Direct mail doesn’t work on its own, nor does telemarketing. Free seminars to hot prospects don’t work. A...
Successful marketing for Toyota
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Marketing used to be more of an artistic process than a scientific one. The toyota kluger has put a whole new spin on this, promoting their ultimate family SUV. They performed extensive market research to deliver a pr...
Author advice on pitching
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Ian Elliot works with companies to help them pitch. To him, the only reason you may lose out on a sale is because you were not good enough at pitching. A good pitch at the beginning is understanding the customer as mu...
Enthusiasm – your #1 marketing tool
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Customers respond to enthusiasm Did you know the Ancient Greeks thought enthusiasm was a gift from the gods? It is worth remembering, especially when watching successful business people at work. The best are always...
Market benefits, not features, to see bottom line results!
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There isn't a business owner in the world who hasn't wrestled with the features vs benefits dilemma tossed at them by well-intentioned marketing gurus. The funny thing is, as critical as the concept may be, most busin...
Market your service as well as your products!
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A service does not exists when you buy it. If you go to a hair salon, you cannot touch or try out a new haircut before you buy it. You order it. Then you get it. As a result, you have to market not only commodities bu...
Marketing on a shoestring
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You'd probably like to spend millions of dollars marketing and promoting your business – but the reality is, you can't. You also know that effective marketing is a critical element of success. So how do you launch a h...
Marketing tips
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How to get more from your marketing The following tips are designed to help you with your future marketing efforts. The first thing a prospect should see when looking at your literature is something about him/he...
