Tag: target market

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Marketing: Promoting for success

Added by 7 years ago

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This article discusses the marketing process, beginning with the most important step - researching and identifying your target market. The next steps, which include defining and developing your competitive edge, will ...

Know your target market

Added by 7 years ago

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Existing customers are a known quantity You should already have a customer base, and have a fair idea of how to gear your business operations to suit these customers. The customers who you will attract to your Web ...

How to sell to prospective customers

Added by 7 years ago

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Salespersons sell, and you hire a sales force to sell. But your ultimate task is rather different: to get people – customers - to buy. You must build a responsive program that will attract customers who will respon...

Harnessing the power of advertising

Added by 7 years ago

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Advertising is one facet of a comprehensive marketing campaign. It provides a direct line of communication to your customers and prospective customers regarding your product or service. There is little doubt that p...