People often want to know how much they should spend on marketing. There is no standard answer, but there are some good rules of thumb you can use.
The 10-30-60 Marketing Rule says to spend 10 per cent of your advertising budget on un targeted marketing. Your ads should be aimed at everyone. The idea is to do a broad sweep to find a few people who will become interested prospects.
Spend 30 per cent of your budget on interested prospects. This is targeted advertising to specific lists, postcards to certain people in your industry and mailings to people who have called or e-mailed for more information.
Finally, spend 60 per cent on current customers. People who have already bought from you are by far the most likely to buy again