Category: Business Advice

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Become a high flying direct marketer

Added by 8 years ago

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What you say and how you say it when it comes to your direct mail material will either make or break your campaign. A direct mail campaign should persuade the prospective customer to act. The success of your direct...

Beep beep Bill Gates

Added by 8 years ago

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At a recent computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated: “If General Motors had kept up with technology like the computer industry has, we would all b...

Being persuasive

Added by 8 years ago

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Three ways to overcome resistance The key to persuading people isn't telling them what to think; it's asking them questions that reveal their reservations about your proposal. Here are three kinds of questions t...

Better, faster, cheaper business

Added by 8 years ago

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If there is one thing that the Internet, pagers, fax, and cell phones have done, it has been to force everything in business toward "better, faster, cheaper". All these new forms of communication let customers easi...

Bill Gates – Words of wisdom

Added by 8 years ago

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Here’s some advice Bill Gates  dished out at a high school speech about 11 things they did not learn in school. He talks about how feel-good, politically correct teaching has created a full generation of kids with ...

Boosting customer confidence

Added by 8 years ago

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You can always tell when customers are watching their bank accounts more closely. They start to doubt you and need additional assurance that their money is being well spent. Here are several ways you can boost cust...

Brain boosting food for thought

Added by 8 years ago

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What's yellow, slightly bent, sweet and could be vital to your business’ recipe for success? Bananas. Yes, it may sound a little daft, but bananas, a rich source of potassium and more commonly known in nutritional ...

Building a marketing plan in a day

Added by 8 years ago

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Unlike Rome, your marketing plan can be built in a day. Here's how. Gwen Moraneth Talbert was a highly respected interior designer. After reading an article about successful homebased businesses, he decided to quit...

Business names which pack a punch

Added by 8 years ago

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When a business has a snappy, unusual, stick-in-your-head kind of name, it can do wonders for its popularity with customers. Quite often it can be the business' name which will attract the customer’s attention and ...

Business tips

Added by 8 years ago

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Looking for a few business ideas? Consider the following: Consider offering a special price or service to members of business groups you belong to. If you can get members to use what you offer, they'll be more like...