Category: Marketing Advice

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Which advertising medium should you use?

Added by 7 years ago

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Using print media to advertise You have several options when it comes to using print media. There are newspapers, magazines, newsletter, the Yellow Pages, etc. To obtain more in-depth information about the various ...

What to consider when creating direct marketing copy

Added by 7 years ago

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What you say and how you say it when it comes to copy for your direct mail material will either make or break your campaign. A direct mail campaign should persuade the prospective customer to act. The success of yo...

What is marketing and how it benefits you

Added by 7 years ago

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What's the difference between marketing and sales Marketing is the process of product and service planning, pricing, promotion, and the distribution of those products and services in order to create commerce which ...

Using text & colour on the Web

Added by 7 years ago

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Regardless of who is designing your Web site, there are certain design considerations you need to know BEFORE your site is created, such as text and colour considerations. This will save you time and money in the l...

Using electronic media to advertise

Added by 7 years ago

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The most important goal of a radio or television commercial is to get the audience's attention so that they can participate in the commercials. Good radio and television advertising uses simple, clear language. The...

Using email to attract customers

Added by 7 years ago

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E-mail can be an effective way of attracting repeat custom to your Web site and a relatively cheap marketing tool. Perhaps your e-mail could take the form of a monthly newsletter, containing details of special offers ...

Use flyers & brochures to make your message soar

Added by 7 years ago

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Flyers, mailers and brochures are affordable and selective means of getting information to a selected audience. They offer you more flexibility in budgeting and greater selectivity in choosing prospects than other kin...

Top four kinds of ads

Added by 7 years ago

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Most of us tend to use the same kind of ad over and over again. If your ad is pulling in sales, stay with it. But if results aren’t quite what you're looking for, try switching to one of these top four types of ads. ...

The power of advertising

Added by 7 years ago

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Advertising is one of the more popular facets of a comprehensive marketing campaign. It provides a direct line of communication to your customers regarding your product. Advertising does the following: Makes custom...

The art of business promotion

Added by 7 years ago

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When was the last time you were rewarded for your accomplishments? How about the last time you rewarded the people you employ? “Promotion” is a vital key to building your business, yet it’s talked about very little. H...