Category: Marketing Advice

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How to create effective advertisements

Added by 6 years ago

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Once you have chosen where you are going to advertise and the medium you will use, you can then tailor your advertisement to suit the medium and costs, and develop an advertising campaign. If your budget is large enou...

Which advertising medium should you use?

Added by 6 years ago

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Using print media to advertise You have several options when it comes to using print media. There are newspapers, magazines, newsletter, the Yellow Pages, etc. To obtain more in-depth information about the various ...

Become a high flying direct marketer

Added by 6 years ago

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What you say and how you say it when it comes to your direct mail material will either make or break your campaign. A direct mail campaign should persuade the prospective customer to act. The success of your direct...

Managing your promotional and advertising costs

Added by 6 years ago

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Nearly every business needs to promote itself to attract customers because few can rely entirely on word-of-mouth, passers-by and referrals. Obviously, it pays to promote a business, especially just before a predic...

Enthusiasm – your #1 marketing tool

Added by 6 years ago

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Customers respond to enthusiasm Did you know the Ancient Greeks thought enthusiasm was a gift from the gods? It is worth remembering, especially when watching successful business people at work. The best are always...

Ten marketing commandments

Added by 6 years ago

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When you start your business, get ready for certain unavoidable expenditures. From renting office space and leasing equipment to purchasing pens, paper and computer disks, smart entrepreneurs carefully map out both fi...

How to design a print ad

Added by 6 years ago

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Got a display ad coming up in the local paper? Distributing flyers in your area? Are you including a promo sheet in this month’s invoices to customers? Here is a simple and effective way to lay out a print ad. S...

Building a marketing plan in a day

Added by 6 years ago

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Unlike Rome, your marketing plan can be built in a day. Here's how. Gwen Moraneth Talbert was a highly respected interior designer. After reading an article about successful homebased businesses, he decided to quit...

Market benefits, not features, to see bottom line results!

Added by 6 years ago

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There isn't a business owner in the world who hasn't wrestled with the features vs benefits dilemma tossed at them by well-intentioned marketing gurus. The funny thing is, as critical as the concept may be, most busin...

Harnessing the power of advertising

Added by 6 years ago

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Advertising is one facet of a comprehensive marketing campaign. It provides a direct line of communication to your customers and prospective customers regarding your product or service. There is little doubt that p...