Category: Marketing Advice

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Creating an ad

Added by 6 years ago

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From the Mailbag. . . Q: I own a small mail order jewellery company and really can't afford to do anything other than small-space advertising. But my current ad is not getting results, and I wonder just how big a cha...

Marketing on a shoestring

Added by 6 years ago

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You'd probably like to spend millions of dollars marketing and promoting your business – but the reality is, you can't. You also know that effective marketing is a critical element of success. So how do you launch a h...

How customer understanding will help your sales

Added by 6 years ago

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When you are are "cold" selling or feeling out prospects prior to meeting, making a sale can be difficult. Often, the difference between whether you make a sale or not comes down to the rapport you establish with the ...

Top four kinds of ads

Added by 6 years ago

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Most of us tend to use the same kind of ad over and over again. If your ad is pulling in sales, stay with it. But if results aren’t quite what you're looking for, try switching to one of these top four types of ads. ...

10-30-60 marketing rule

Added by 6 years ago

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People often want to know how much they should spend on marketing. There is no standard answer, but there are some good rules of thumb you can use. The 10-30-60 Marketing Rule says to spend 10 per cent of your adve...

How to use banner ads

Added by 6 years ago

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Raising revenue and awareness of your Web site is a common problem for most Web site owners. One of the more common methods is to use banner advertising. Banner ads are the boxed ads often seen at the top of a Web ...

Creating an advertising campaign

Added by 6 years ago

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Regardless of which advertising medium you select, the words you use to deliver the message are critical to meeting the following three objectives: To promote awareness of your business. To stimulate sales. T...

Marketing tips

Added by 6 years ago

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How to get more from your marketing The following tips are designed to help you with your future marketing efforts. The first thing a prospect should see when looking at your literature is something about him/he...

Use flyers & brochures to make your message soar

Added by 6 years ago

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Flyers, mailers and brochures are affordable and selective means of getting information to a selected audience. They offer you more flexibility in budgeting and greater selectivity in choosing prospects than other kin...