Tag: advertising
10-30-60 marketing rule
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People often want to know how much they should spend on marketing. There is no standard answer, but there are some good rules of thumb you can use. The 10-30-60 Marketing Rule says to spend 10 per cent of your adve...
Advertising Analysis Sheet
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In order to promote your business effectively, you will need to advertise and choose the appropriate method for your business, such as newspapers, radio, TV etc. However, you should also ensure that the advertising yo...
Advertising and marketing tips
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"Selling Daily" - Sometimes we avoid silly and obvious promotions but they can get the job done. There can be great value in cheap things. The idea is to use cheap promotional items that your prospect will have a u...
Advertising and setting a marketing budget
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No matter how short your advertising message is, even if it is just one line, include a benefit. Give people a reason to contact you, email you, or drop by your shop. Nobody does anything without getting something...
Advertising vs. Sales Sheet
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In order to track the effectiveness of your chosen advertising campaign, you will need to compare your monthly costs against your monthly sales history. This will not only tell you whether you are experiencing a rise ...
Advertising with flyers and brochures
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Flyers, mailers, and brochures are affordable and selective means of getting information to a selected audience. They offer you more flexibility in budgeting and greater selectivity in choosing prospects than other ki...
Analysing your advertising strategy
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Most businesses find that a major proportion of their marketing budget is allocated to advertising. Their main aim is to get the customer into their business in order to make money out of them. What you will learn ...
Creating an advertising campaign
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Regardless of which advertising medium you select, the words you use to deliver the message are critical to meeting the following three objectives: To promote awareness of your business. To stimulate sales. T...
Harnessing the power of advertising
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Advertising is one facet of a comprehensive marketing campaign. It provides a direct line of communication to your customers and prospective customers regarding your product or service. There is little doubt that p...
How can small businesses get the most from their advertising dollar?
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For most small businesses, big advertising campaigns are just too expensive. On the whole they are usually used by large organisations, and aimed at a very large market. Small businesses, by nature, have a small ma...
