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Participating at trade shows – What to do and what to look out for

Added by 9 years ago

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More and more businesspeople are discovering the power of trade shows. Trade shows may not be useful for every entrepreneurial venture, but they can certainly increase orders for businesses serving a large and fairly ...

How to develop business strategies through benchmarking

Added by 9 years ago

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Having analysed your business and compared it against others, you are now ready to look at strategies for improvement. Before you put in place any changes to your business it is important to make sure that these ar...

How do you start the benchmarking process?

Added by 9 years ago

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Before you start the benchmarking process you must have a very good idea of the essential function of your business. In other words, you must determine what you do, why you do it and who you do it for. You need to ...

Our world in perspective

Added by 9 years ago

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If we could shrink the earth's population to a village of precisely 100 people, with all the existing human ratios remaining the same, the village would look something like the following: There would be: 57 Asians,...

Mixing business with pleasure

Added by 9 years ago

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Mixing work with family life has its pluses and its setbacks. It is important that you can identify both and put measures in place to ease the impact working from home may have on the rest of the household. The fol...

Mastering your performance at business functions

Added by 9 years ago

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You know the situation: There you are at a business or social function and you end up sitting with someone you have never met before. Some people get amazingly uncomfortable with this situation because they simply ...

Marketing: Promoting for success

Added by 9 years ago

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This article discusses the marketing process, beginning with the most important step - researching and identifying your target market. The next steps, which include defining and developing your competitive edge, will ...

Marketing yourself

Added by 9 years ago

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Self-promotion can be difficult for many entrepreneurs who just want to get their products and services out in the marketplace and start doing business. Success or failure, however, may not depend solely on the qua...

Marketing trendsetters

Added by 9 years ago

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Maybe you weren’t the cool kid in high school. And now that cashiers call you “ma’am” or “sir,” you may as well forget about tuning into youth culture. Sorry, you can’t. You can remain your geeky self if you wish, ...