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Do you have the right accountant?

Added by 9 years ago

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Nearly every established business has an accountant. At the very least, you should pay a qualified accountant to prepare or review your financial statements and taxation returns at the end of the financial year. But t...

Marketing: Promoting for success

Added by 9 years ago

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This article discusses the marketing process, beginning with the most important step - researching and identifying your target market. The next steps, which include defining and developing your competitive edge, will ...

How do you write a job description?

Added by 9 years ago

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What is a job description?A job description is a broad statement of the duties, accountabilities and responsibilities of a position. Every employee needs a job description so that they clearly understand the nature of...

How to integrate your traditional and online marketing

Added by 9 years ago

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In the "old" days, marketing was simple. It usually consisted of a combination of ads, flyers, brochures and mail-outs. Now the electronic world has come to your door. Your first task is to reassess your current ma...

Choosing communications equipment

Added by 9 years ago

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Businesses can usually be contacted a variety of ways, from telephones, mobile phones and pagers to voice mail, e-mail and answering machines, so choosing the right communication system for your business is essential....

Using your head to sell smarter, not harder

Added by 9 years ago

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Considering a sloppy approach to sales spells disaster for many small businesses, it is surprising just how many salespeople there are who lack the preparation and skills necessary to sell. Approaching customers wi...

Become a high flying direct marketer

Added by 9 years ago

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What you say and how you say it when it comes to your direct mail material will either make or break your campaign. A direct mail campaign should persuade the prospective customer to act. The success of your direct...

Beep beep Bill Gates

Added by 9 years ago

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At a recent computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated: “If General Motors had kept up with technology like the computer industry has, we would all b...

Bill Gates – Words of wisdom

Added by 9 years ago

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Here’s some advice Bill Gates  dished out at a high school speech about 11 things they did not learn in school. He talks about how feel-good, politically correct teaching has created a full generation of kids with ...

What are the common mistakes to avoid when starting a business?

Added by 9 years ago

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It is a good idea have at least one external mentor who you can turn to from time-to-time to get second opinions on your strategies and directions. This is particularly useful as they don't work in your business an...