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Basic rules for letter writing

Added by 9 years ago

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Whether it be a personal letter or direct mail letter, it has to capture and hold attention, spell out your sales message simply and clearly, and be interesting and easy to read. Some basic rules to remember are: ...

Become a high flying direct marketer

Added by 9 years ago

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What you say and how you say it when it comes to your direct mail material will either make or break your campaign. A direct mail campaign should persuade the prospective customer to act. The success of your direct...

Beep beep Bill Gates

Added by 9 years ago

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At a recent computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated: “If General Motors had kept up with technology like the computer industry has, we would all b...

Being persuasive

Added by 9 years ago

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Three ways to overcome resistance The key to persuading people isn't telling them what to think; it's asking them questions that reveal their reservations about your proposal. Here are three kinds of questions t...

Better, faster, cheaper business

Added by 9 years ago

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If there is one thing that the Internet, pagers, fax, and cell phones have done, it has been to force everything in business toward "better, faster, cheaper". All these new forms of communication let customers easi...

Bill Gates – Words of wisdom

Added by 9 years ago

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Here’s some advice Bill Gates  dished out at a high school speech about 11 things they did not learn in school. He talks about how feel-good, politically correct teaching has created a full generation of kids with ...

Boosting customer confidence

Added by 9 years ago

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You can always tell when customers are watching their bank accounts more closely. They start to doubt you and need additional assurance that their money is being well spent. Here are several ways you can boost cust...

Brain boosting food for thought

Added by 9 years ago

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What's yellow, slightly bent, sweet and could be vital to your business’ recipe for success? Bananas. Yes, it may sound a little daft, but bananas, a rich source of potassium and more commonly known in nutritional ...

Building a marketing plan in a day

Added by 9 years ago

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Unlike Rome, your marketing plan can be built in a day. Here's how. Gwen Moraneth Talbert was a highly respected interior designer. After reading an article about successful homebased businesses, he decided to quit...

Business security procedures to adopt

Added by 9 years ago

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Securing your business does not have to be overly expensive. Firstly, you can start by making sure you have the basics. This includes installing deadlocks on all doors and windows. Even if someone breaks in through...