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Using your head to sell

Added by 9 years ago

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It’s not enough just to sell anymore. Now every potential client is looking for a few creative ideas to go with your sales pitch. Most of us don’t associate the word “creative” with “selling.” For some, “creative” ...

What you should know about PR firms

Added by 9 years ago

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Should you hire a PR firm? A public relations campaign can help your business enormously and it doesn't have to be expensive. You basically have two choices when it comes to a PR campaign: you can either do it your...

Analysis techniques for financial management

Added by 9 years ago

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Over the years, a great many useful analysis techniques have been developed for financial management. Ratio analyses and break-even analyses are among the most popular. These concepts are not easy to describe and w...

Can you make money from e-commerce?

Added by 9 years ago

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One question that is often asked is “can I make money from e-commerce?” In a word, “Yes”. Of course you can, otherwise why would so many e-tailers be springing up at such a rapid rate? However, the amount of money ...

Don’t get confused with spam

Added by 9 years ago

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Most of us who are in business get a ton of spam. It’s not unusual to get up to 100 unsolicited e-mails a day... and that’s a drop in the bucket compared to what many people receive. Many people try to limit the nu...

How not to get the job!

Added by 9 years ago

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We've all been interviewed for jobs. And, we've all spent most of those interviews thinking about what not to do. Don't bite your nails. Don't fidget. Don't interrupt. If we did any of the don'ts, we knew we'd disqual...

How to share out the profit cake

Added by 9 years ago

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People are in business to make a profit. The question remains how best to access those profits? At the end of each financial year, or better still, just before the end of each financial year, you should make a decisio...

Marketing on a shoestring

Added by 9 years ago

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You'd probably like to spend millions of dollars marketing and promoting your business – but the reality is, you can't. You also know that effective marketing is a critical element of success. So how do you launch a h...

The importance of a business plan

Added by 9 years ago

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Why do you need a business plan? A business plan is a blueprint for maintaining or expanding a business. It can be a summary of an existing store or a method of setting down goals and strategies for improvement or ...

What is a franchise operations manual?

Added by 9 years ago

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The operating manual furnished by most companies will provide you with the knowledge you need to operate that business. It’s a good reference book for you as it establishes the rules, standards and specifications rega...