Tag: business image
Are dirty windows smearing your business image?
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Peeling paint, overflowing rubbish bins, dirty windows or faulty fluorescent lights – could they be holding you back when it comes to customer interest? If you are worried you're not attracting enough customers the...
How do you develop a brand or image?
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Building and maintaining good public relations is as important a business function as strategic planning, marketing, and sales activities. How the outside world views your organisation has a profound effect on the vol...
How to create a business image
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Before you can begin to advertise or promote yourself, you will need to create a business image. If you do not have a business image it will be difficult to know how to market yourself. It will also be difficult fo...
How to create a marketing campaign
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Put simply, marketing is any activity that gains the attention of prospective customers in order to secure new business. Your marketing efforts will be one of the major catalysts for the success of your business. A so...
Packaging and your business image
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The way you are perceived by the public can be manipulated by more than a carefully-placed advertisement or perfectly-timed press release. The way your product looks is part of merchandising. And the company that s...
What makes you unique?
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When it comes to marketing, the most important thing you can do is to work out what makes you special and then focus on this to promote your business. Look for that crucial element that encourages your customer to ...
What’s in a name?
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If you're like most small business owners, your company means a lot to you — in some ways, you consider it your baby. You've planned for it since its conception, nurtured it from birth, given it tender loving care, a...
