Tag: direct mail
Combine marketing weapons
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The trouble with marketing is that there is no one, easy solution to solve your promotional needs. Direct mail doesn’t work on its own, nor does telemarketing. Free seminars to hot prospects don’t work. A...
Direct mail advertising that works
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For many companies the most effective means of reaching a wide audience is no longer advertising in large circulation publications such as state newspapers, instead they are using direct mail to great effect. Direc...
Effective promotional strategies to market your business
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Promotional material comes in various forms and can be an effective and inexpensive means of marketing your business. Promotional tools include: Flyers and brochures Direct mail Business cards Customer te...
What research do you need to do?
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Before you can begin any type of major investment, whether it is starting a new business or to expand an existing business, you will need to undertake market research, otherwise you run the risk of losing your investm...
What to consider when creating direct marketing copy
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What you say and how you say it when it comes to copy for your direct mail material will either make or break your campaign. A direct mail campaign should persuade the prospective customer to act. The success of yo...
