Tag: target market
Harnessing the power of advertising
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Advertising is one facet of a comprehensive marketing campaign. It provides a direct line of communication to your customers and prospective customers regarding your product or service. There is little doubt that p...
How do you develop a brand or image?
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Building and maintaining good public relations is as important a business function as strategic planning, marketing, and sales activities. How the outside world views your organisation has a profound effect on the vol...
How to sell to prospective customers
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Salespersons sell, and you hire a sales force to sell. But your ultimate task is rather different: to get people – customers - to buy. You must build a responsive program that will attract customers who will respon...
Know your target market
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Existing customers are a known quantity You should already have a customer base, and have a fair idea of how to gear your business operations to suit these customers. The customers who you will attract to your Web ...
Marketing: Promoting for success
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This article discusses the marketing process, beginning with the most important step - researching and identifying your target market. The next steps, which include defining and developing your competitive edge, will ...
