“What sank the titanic?…” the top of the iceberg or the bottom!”

“What sank the titanic?…” the top of the iceberg or the bottom!”

…asks Peter Hickey, President of the Institute of Business Advisors & CEO of MAUS. “What concerns me is that so many people are starting or building a Business Advisory but their seems to be a lack of training on the fundamentals of strategic metrics and Business Planning.
I want you to imagine a typical iceberg. At the top of the iceberg we have KPI’s (Key Performance Indicators” such as Sales, profit and Cash. All extremely important and determinants of success and failure – but these are what we called lagged KPI’s

MAUS Iceberg Sample KPI

When you look at this picture above you can see that the areas below the waterline, drive the top level goals. The clear message that we send to Business Owners is that monitoring sales, profit and cash at the end of each month is the starting point of good business management…but you need to expand your monitoring to include non-financial KPI’s.

Two simple examples…
• Number of leads or web visitors is an indicator that future sales are likely to occur.
• 0r if we ensure that staff have weekly telephone script training sessions then this ensures that sales conversion rates remain high and the business continues to meet sales targets. In this case a KPI could be a monthly target of 4 (ie 4 sessions)

As a Business Advisor we strongly recommend that you encourage your clients to expand into a greater level of KPI’s. Below are some more examples of KPI’s. The Institute of Advisors is running a course on this on May 24th in Sydney as well as a Certified Business Advisor credential. Contact Chris Palmer sales@maus.com.au for more details.

Sample KPI’s

 Number of customers
 Market share
 Average value sale
 Customers lost (no. or %)
 Average time spent on customer rel’s
 Sales closed / sales contacts
 Satisfied customer Index
 Number customer service calls
 Customer loyalty Index
 Number of complaints
 Refunds
 Marketing expenses
 Average duration customer relat.
 Number customer visits

 Employee suggest’s for improvements
 Employee suggestions implemented
 Patents pending
 Satisfied employee Index [research]
 Ratio new / established products
 Employee buy-in ($ or %)
 Marketing expense / customer
 Investment in devel’ment new markets

 Revenue
 Profit
 Cash
 Total assets
 Total assets / employee
 Revenues / total assets
 Revenues / employee
 Profits / total assets
 Return on capital employed
 Profit margin
 Return on investment
 Total costs
 Market value

 Number of calls by accounts receivable, sales or customer service.
 Administrative expense / totals revenue
 On-time delivery
 Average lead time
 Lead time, product development
 “ “ , from order to delivery
 “ “ , suppliers
 “ “ , production
 Average time for decision-making
 Inventory turnover time
 Improvement in productivity

 Employee suggest’s for improvements
 Employee suggestions implemented
 Patents pending
 Satisfied employee Index [research]
 Ratio new / established products
 Employee buy-in ($ or %)
 Marketing expense / customer
 Investment in devel’ment new markets

 Revenue from new products
 Expense on R & D
 R & D expense / total expenditure
 IT development expense / IT tot. expense
 Hours, R & D (no. or %)
 Investment in training
 Investment in research (e.g., customer)

The Importance of Simple Business Planning

The importance of simple Business Planning

We know that many business owners and advisors avoid business planning as they find the task extremely time consuming and don’t have a set structure to follow. With our new product MasterPlan Lean, we’ve put business planning on a diet, leaving just the essentials that you need to succeed!

A New Era in Business Planning 

Times have changed. Once upon a time static 70-page business plans unacceptably gathered dust in the CEO’s filing cabinet. However, today’s fast paced business environment demands a plan that is not only easy to create, but is also adaptable and actionable. Therefore, a business plan should never be finished – but should be used as an ongoing strategic tool that is easy to adapt.

Rather than using a lengthy word document, a Business Plan should be created in a simple and easy to understand format. This allows for the easy communication of your business’s strategic direction to both internal viewers such as staff, or external viewers such as investors.

If you fail to plan, you’re planning to fail!

Key Elements of Modern Business Planning

  1. Give your audience a brief overview of your company

Tell them what you offer, and how you differentiate yourself from other competitors in the market.

  1. Assess the strategic forces which affect your business

This includes your target market and customer needs, as well as a detailed competitor analysis – ultimately allowing you to pinpoint your current position in the market.

  1. Set your goals

These goals should be measurable and specific to the different areas of your business. They also need to be time-bound with set deadlines to achieve each goal.

  1. Ensure accountability

Each goal that you set must be task-oriented. Each task that you set must be assigned to an employee who is responsible for its completion.

  1. Crunch the numbers                                                                     

Cash is the lifeblood for any company. It’s imperative that you forecast your sales revenue for the next 5 years, remembering to take into account EBIT and COGS as well as any other expenses or seasonal fluctuations. This should all be detailed in a Cash Flow and Profit and Loss statement.

  1. Keep it simple and communicate your vision

Your modern business plan needs to be easy to read and direct. This makes it easier for yourself, clients, banks, and investors to understand the direction of the business. This can be achieved by using simple financial and strategic positioning graphs to better portray information.

Introducing MasterPlan Lean – The simplest and easiest way to create a business plan!

Having a solid strategic direction is imperative for all businesses, despite this over 90% of business owners admit that they do not have an up to date business plan.

MAUS MasterPlan Lean is challenging the status quo of contemporary business planning. This revolutionary tool takes you through a simply questions and answer format, guiding you through the entire process, presenting to you a stunning business plan with a complete set of financials.

The MasterPlan Lean software drives accountability with goals and actions produced throughout the business plan. This means that you will be held accountable to staying on track with the business plan as you move forward.

With the successful implementation of its predecessor in over 20,000 businesses worldwide, MasterPlan Lean is set to transform the ways businesses create their plans!

MasterPlan Lean Key Features

Step By step Wizard

Easily review your internal (overview, product, team) and external (market, competitors) factors to develop a strategy. Complete with a full set of financials to generate Profit & Loss, Cash Flow and Revenue Forecast.



Business-wide accountability tools

Once you have established your goals and strategies, you can assign project-level tasks that will drive accountability. Users will receive regular email reminders of their overdue items.


Visually Striking Slide Deck

All information can be compiled into a visually-impressive slide deck that is guaranteed to impress while also communicating strategic direction succinctly. Perfect for any investor or team for communicating direction.

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[button href=”http://www.maus.com.au/wp-content/uploads/2017/09/Workbook_Part_1-1.pdf” style=”emboss” size=”medium” color=”#0e98d3″]Click here for your free MAUS Business Plan Template [/button]

MAUS Accredited Partner Program Event March Sydney

MAUS Accredited Partner Program – Next Event 11th March 2019, Sydney

Our next 4 day Business Advisory & Consultancy Boot -camp and partner program is filling up.  If you would like a “Ready Made” Business Advisory process where you walk away with the systems, knowledge, tools and confidence to take your Business Advisory practice to the next level then sign up to the partner program.

We have had a great deal of success in helping build successful Business Advisory practices around the world. The next program will be held over 4 days in Sydney.

certified advisor

If you are sick of re-inventing the wheel and hitting your head against the wall then the solution is simple…call one of our consultants to confidentiality discuss the program and receive more information on 1300 300 586

We will provide you with the marketing material and the confidence  to help you to win new clients. 1-2 clients will give you a complete ROI on the program at the average client fee level.

Suitable for anybody wishing to establish and build a practice or existing advisors that wish to accelerate their practice income. Includes, ex CFOS and Senior Managers as well as Accountancy Practices, Wealth Planners, Bookeepers and M&A experts.

Coming Soon – Business & Strategic Planning will never be the same again!

In 3 weeks the business world will be changed forever when an Australian company will revolutionise how businesses conduct planning & strategic direction.

Social media has changed the way we communicate, A.I will change the way we learn, and MAUS will change the way businesses conduct their strategic planning.

The days of 70 page business plans are over! Our modern day business warriors need to be able to adapt plans and processes as quickly as the environment around them. All business owners know the value of planning and strategic direction, however our research indicates only 20% of businesses owners have an up-to-date business plan. Not anymore.

Imagine a dynamic, fluid business planning process with visuals and images that articulate the organisation’s strategic directions and makes business planning enjoyable!

That’s why we have launched the MasterPlan Lean – a spin-off of the multi-award winning MasterPlan that has been used by over 20,000 businesses Australia-wide. Our team of developers have re-shaped the whole business planning concept to produce an investor-ready slide deck that is guaranteed to have the WOW factor. Backed by a comprehensive set of financials, the MasterPlan Lean will bring your strategic direction to life.

With over 20 years’ experience in the industry, MAUS knows that business owners need something different to help in their strategic planning, MasterPlan Lean will help guide owners and managers through the steps to keep the plan on track, and the employees accountable.

MasterPlan Lean will be available December 10.

Battle of the Advisors – Oct 25

The ultimate challenge – Battle of the Advisors

Learn more about Business Advisory in a day than you will learn anywhere else!

For some it will be the “WOW” factor and others there will be a revelation “so that’s what a Business Advisor should be doing!”This is an accelerated learning “gamified” event where we teach accountants, wealth planners, bookkeepers, independent business coaches and startup advisors, what a Business Advisor should be doing! And we do it in a very practical and fun manner.

“Advisor against Advisor” –  locked in a room with one team pitted against the other. Who will take out the crown?

By gamifying the event we create an enjoyable day” says Peter Hickey, CEO & Founder of MAUS Business Systems, “one that is highly effective in teaching Business Advisers & Consultants about strategic decision making, competitive and market analysis and how these decisions will reflect in their client’s profit and loss.”

“There are many accountancy practices as an example that call themselves Business Advisors but we believe are falling short on everything else except financial accountability.” explains Peter “This Business Advisory certification program is a way of improving the skill-set of Business Advisors across the board. Our goal as a training and technology company is to raise the bar and evolve a new professional standard.”

Everyone in the room will be competing against each other in the BATTLE OF THE ADVISORS. All Advisors will be divided into teams. Each team will be helping to manage a simulated client’s business, making the commercial, marketing and strategic decisions. At the end of each simulated year each company will be given a set of profit & loss and other reports. The goal is to maximise profits. There will be a winner announced each period and then at the end of the day the best performing team will take the crown as the ultimate winner.

We still have 5 tickets left for the October 25th event in Sydney….call 1300 300 586 or email Chris at palmerc@maus.com.au

AIBB Conference 2018

I snuck a selfie in, co-presenting at the Business Brokers conference in Brisbane. No-one seemed to notice! Had a great discussion re the changing industry and increased professionalism of Business Advisors and Brokers.

MAUS at AIBB Conference - Peter Hickey
MAUS at AIBB Conference – Peter Hickey

MAUS is hiring – Sales and Marketing Coordinator. Apply Now 1300 300 586

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Great career path in marketing and/or sales! Suit marketing graduate or someone with retail experience looking to start a marketing career.

  • Exciting opportunity to work with a leading software publisher. IT is the fastest growing industry in the world!
  • Seeking enthusiastic, motivated Sales & Marketing Coordinator.
  • Northern Beaches area. Entrepreneurial role.
  • All marketing training provided. Suit someone just beginning a career.
  • You will be given the opportunity to get involved in all marketing and sales activities, including your own product to manage.
  • You will be given product management duties from day one and taught to think like an entrepreneur and take ownership.
  • Work with a positive and supportive team, predominately under 30 years old!

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Who we are:

MAUS Business Systems is an innovative Australian owned software company providing an award-winning range of technology and services to markets in Australia and around the world. We have been operating for over 25 years and are recognised as the global standard in our industry.

Located in Brookvale on the Northern Beaches….offering a great work-life balance, with facilities including a swimming pool and gym. www.maus.com.au

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Who we are looking for:

This is an entry-level role, perfect for an enthusiastic, motivated person that wants to be a part of a dynamic team and fast-paced environment. This role provides excellent career development with training in sales, social media, advertising, PR and strategic planning. We offer a choice of career pathways depending on your skills and expertise. You will be in a dual role of account management/sales and marketing.

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What you’ll do:

As a Sales & Marketing Coordinator @ MAUS you will work as part of a close-knit team and be responsible for:

  • Managing and defining the marketing strategy for all incoming leads
  • Supporting the marketing & sales team with marketing projects
  • Implementing and designing marketing campaigns to reach product group budgets
  • Following up all contacts and enquiries to MAUS
  • Product Management responsibilities including competitor analysis and increasing awareness of branding through SEO, advertisements, PR releases etc.

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To be successful in this role you will have:

  • Either hold a Certificate / Degree in Marketing or Business or want to start
  • 1 – 2 years of Sales / Marketing experience preferred but not compulsory
  • Strong written & verbal communication skills
  • The ability to multi-task in a fast-paced environment
  • Time management skills and be highly organised
  • Enthusiastic and eager to learn and develop skills
  • The ability to develop new ideas and be self-motivated with projects.

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At MAUS we value hard work and commitment, realising that it is our team that will help shape our future. Our team work in a fast paced environment and love being challenged. If this sounds like the right fit for you, send your resume and cover letter to admin@maus.com.au or if you have any questions give us a call on 02 9907 1669.

MAUS welcomes new ValueMax® Certified Advisors in Melbourne, VIC

Great day training our newest ValueMax® Certified Advisors in Melbourne!

MAUS launched its  ‘ValueMax®’ exit & succession planning course last week in Melbourne, VIC. Over 14 working professionals attended the course from various backgrounds who are all looking to learn more about how they can build a profitable exit & succession practice.

The course was being run by the CEO/Founder of MAUS, Peter Hickey who started his business with no capital from his bedroom, built a multi-national enterprise and then sold it to a multi-national

The course was extremely well received with average review rating from 8 to 10.
All attendees thoroughly benefited from the experience and are already looking forward to implementing the new strategies.

We look forward to seeing you at future MAUS events.

The MAUS Team




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Suitable for accountants, business advisors, professional advisors, business coaches and new start advisors.

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Exit Planning is the fastest growing profitable niche for advisors, accountants, wealth planners and business coaches. As a ValueMax® Certified Advisor you’ll be educated in the entire exit & succession process, and then shown how to use and effectively leverage the MAUS software to build a profitable exit planning income stream.

Goals during the course:

  • THEORY: To provide an overview of the exit planning process and highlight the most important areas. Sample client diagnostics, tools and processes.
  • SOFTWARE: To provide a deep dive training into how to use the ValueMax software to generate assessments, action plans and create reports such as the One Page Exit Plan©
  • REVENUE & IMPLEMENTATION: How to leverage the credential and software to win new business.


• Those wanting to tap into a 6000 billion dollar blue ocean opportunity.
• Those with a passion for helping others achieve their business goals.
• Those looking to retire from their career, but still have more to offer the business community.
• Those looking to become their own boss in an exciting and diverse industry.
• Those with the drive to establish a career in the business consulting industry.



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Unparalleled experience – MAUS has 20 years of experience in business advisory lead generation, training, business models, methodologies and software.

Can you afford to ignore the secrets and lessons learnt by a company that has serviced over 60,000 customers and 10,000 business advisors worldwide?

learn how to win clients and build a profitable practice from practicing professionals earning 6 figures.

Walk away ready to approach your first client – Have the tips, secrets, structure and fire power to confidently approach your first client. Receive software, accredited framework, client handouts.




“I have been working as an Accountant advising SME’s for over 20 years. I have been searching for a program that brings everything together for us as Advisors to implement and execute with SME’s. [This program] does it for us”.

Mike Crowley, Mike Crowley & Assoc.


If you want to hear more about our upcoming courses don’t hesitate to call the team on 1300 300 586 or email sales@maus.com.au

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