“What sank the titanic?…” the top of the iceberg or the bottom!”

“What sank the titanic?…” the top of the iceberg or the bottom!”

…asks Peter Hickey, President of the Institute of Business Advisors & CEO of MAUS. “What concerns me is that so many people are starting or building a Business Advisory but their seems to be a lack of training on the fundamentals of strategic metrics and Business Planning.
I want you to imagine a typical iceberg. At the top of the iceberg we have KPI’s (Key Performance Indicators” such as Sales, profit and Cash. All extremely important and determinants of success and failure – but these are what we called lagged KPI’s

MAUS Iceberg Sample KPI

When you look at this picture above you can see that the areas below the waterline, drive the top level goals. The clear message that we send to Business Owners is that monitoring sales, profit and cash at the end of each month is the starting point of good business management…but you need to expand your monitoring to include non-financial KPI’s.

Two simple examples…
• Number of leads or web visitors is an indicator that future sales are likely to occur.
• 0r if we ensure that staff have weekly telephone script training sessions then this ensures that sales conversion rates remain high and the business continues to meet sales targets. In this case a KPI could be a monthly target of 4 (ie 4 sessions)

As a Business Advisor we strongly recommend that you encourage your clients to expand into a greater level of KPI’s. Below are some more examples of KPI’s. The Institute of Advisors is running a course on this on May 24th in Sydney as well as a Certified Business Advisor credential. Contact Chris Palmer sales@maus.com.au for more details.

Sample KPI’s

 Number of customers
 Market share
 Average value sale
 Customers lost (no. or %)
 Average time spent on customer rel’s
 Sales closed / sales contacts
 Satisfied customer Index
 Number customer service calls
 Customer loyalty Index
 Number of complaints
 Refunds
 Marketing expenses
 Average duration customer relat.
 Number customer visits

 Employee suggest’s for improvements
 Employee suggestions implemented
 Patents pending
 Satisfied employee Index [research]
 Ratio new / established products
 Employee buy-in ($ or %)
 Marketing expense / customer
 Investment in devel’ment new markets

 Revenue
 Profit
 Cash
 Total assets
 Total assets / employee
 Revenues / total assets
 Revenues / employee
 Profits / total assets
 Return on capital employed
 Profit margin
 Return on investment
 Total costs
 Market value

 Number of calls by accounts receivable, sales or customer service.
 Administrative expense / totals revenue
 On-time delivery
 Average lead time
 Lead time, product development
 “ “ , from order to delivery
 “ “ , suppliers
 “ “ , production
 Average time for decision-making
 Inventory turnover time
 Improvement in productivity

 Employee suggest’s for improvements
 Employee suggestions implemented
 Patents pending
 Satisfied employee Index [research]
 Ratio new / established products
 Employee buy-in ($ or %)
 Marketing expense / customer
 Investment in devel’ment new markets

 Revenue from new products
 Expense on R & D
 R & D expense / total expenditure
 IT development expense / IT tot. expense
 Hours, R & D (no. or %)
 Investment in training
 Investment in research (e.g., customer)

What is a one page business owner exit plan?

What is a one page business owner exit plan?

As advisors our goal has always been to help Business Owners start a discussion about their eventual exit and ensure they touch upon the most important issues well before any planned succession.

Exit and succession planning is often portrayed as complex. The One Page Exit Plan© is an easy to understand, straight forward process designed to help simplify all the complexities a business owner faces in developing an exit plan.

For business advisors the One Page Exit Plan© presents a great framework to structure a long term, highly profitable business advisory engagement.

Characteristics of the One Page Exit Plan©:

  • A One Page Exit Plan© is a visual, simple to understand guiding document.
  • Educational for the business owner(s), helping them to understand the process and communicate to key stakeholders.
  • Enjoyable to develop.
  • Dynamic by nature, easy to update and modify.
  • Enables alignment for both advisors & owners and acts as a scoreboard & roadmap.
  • Can provide the driving force and narrative for multiple advisors ensuring they are all on the same page.
  • Can be done initially as a simple exercise but has the ability to be the framework for weeks/months and even years of driving actions.
  • It connects the dots. Decisions about a Business Owner exit are often made in isolation without an understanding of the impact and relationship between business matters, personal financial planning and the owner’s personal wellness.
  • Should be done quarterly or every 6 months to help the business owner stay on track and see progress (like losing weight!)

To be most effective within business, this One Page Exit Plan© will also require additional detailed analysis & action plans, as well as a constant review process that revisits objectives and progress every 90 days.

Below is an example of a small sized business One Page Exit Plan©.

What are the benefits?

  • The One Page Exit Plan© ensures that the shareholders, family, stakeholders and advisors are aligned and all on the same page.
  • The Exit Planning process delivers the biggest impact when owners receive expert guidance from a number of professional advisors on a variety of factors.
  • The One Page Exit Plan© should be used as a tool to summarize your goals and make sure your advisors, family and stakeholders are working toward a successful and coordinated exit transition.

This output is all automated in the MAUS ValueMax software designed to help advisors deliver exit planning services to their clients. For more info – Click Here

Peter Hickey, CEO, MAUS Business Systems best selling “One Page Exit Plan© Workbook” is available at amazon and is a must read for all business owners and advisors looking to educate themselves on the topic. You can purchase the full workbook on the following link – Click Here


MAUS Exciting Updates and Announcements

Hi Everyone,

A bit of the WOW factor happening at the moment.

  1. Our conference…book now! We have confirmed David Staughton Australian famous circuit speaker and Mark Holton equally renowned on the circuit with accountants- as speakers. Sydney October 25th/26th
  2. This is an action-packed conference…we will be running a simulated business and competing against each other
  3. New product launch….lots to unveil!!!


  1. KPI Dashboard….simplified interface.
  2. VCFO….Traffic lights now on home Page

    3. MILESTONES & PROJECTS…check it out this should be one of your number one client tools

Fire Up Your Business In 2019

Take Your Business to the next level with MAUS


An opportunity for your business:

Do you feel like your business should be performing better? Do you feel like you are working harder than everyone else? Are you unsure where you are going and how to get there? Are your staff in need of motivation?

There are many problems that we see all too often affecting the majority of businesses. The good news is that many of these can be addressed with very little time and cost invested. Get ahead of the game and get your business off to the best start for 2017 with these marketing leading MAUS Tools.

MAUS Promotion

Create a business plan in minutes

It is absolutely imperative you consider your pathway forward by generating a business plan. Where are you now, and where do you want to go?

Simply and easily create a business plan to take your business to the next level.

Using our MAUS Masterplan business planning cloud software module you will save 50-90% of the time to prepare a business plan.


Only $197 (Was $299) – Only 100 available at this price.

Find out more – Click Here

Motivate and engage your staff

Conduct performance reviews. Did you know that on average only 30% of staff are engaged or motivated in their business? Make sure your staff are motivated now, conduct performance reviews.

Simply and easily conduct performance reviews.

Our MAUS Performance Review cloud software will help save 50-90% of the time to write reviews and establish performance criteria.

Performance Review

Only $197 (Was $299) – Only 100 available at this price.

Find out more – Click Here

Contact MAUS:

Phone: 02 9907 1669 / 1300 300 586
Email: sales@maus.com.au
URL: www.maus.com.au
Address: Suite 209, Lifestyle Building, 117 Old PIttwater Road, Brookvale, NSW 2100


Offer ends February 29th 2016 or until stocks last.

An Opportunity For Accountants To Join The Cloud

Many accountants are recognizing the need to convert existing compliance clients to a 15-30k advisory assignment. By introducing or expanding this profitable revenue arm, accounting practices are also meeting the growing demand from clients demanding ‘more’.

Clients are looking for comprehensive advice about how to grow their business and improve systems. The ever-growing popularity of cloud based solutions among small to medium businesses presents an interesting opportunity for accountants. Research suggests that 43% of small to medium business employees work at more than one location. This has driven a spike in businesses looking to cloud based solutions, which is now up to 70%.

Now is the right time to offer cloud based solutions to your clients. Not only as a platform for establishing monthly advisory services with your client, but as a system they can implement throughout the business to increase profits, accountability and performance of staff, and strategy execution.

One solution now available to accountants is the MAUS Hub. This award winning tool allows you to offer over 8 integrated cloud solutions on the one platform, at an affordable price.

It offers you and your clients an online platform to establish ongoing monthly or quarterly meetings. Modules offered in this single integrated cloud platform include business planning, KPI monitoring, systems, policies and procedures, exit and succession planning, health & safety compliance and more.

A product such as the MAUS Hub is an opportunity that must be explored by any accountant looking to add or expand a business advisory arm. Not only does it attract profitable clients who are looking at cloud based SaaS products, it gives your practice the technological ammunition required to stand out from the crowd, and engage clients on a profitable ongoing basis.

More Information:

MAUS Hub Website –http://www.maus.com.au/product/consultants-maus-hub/

MAUS Hub introduction video – https://vimeo.com/user13475881/review/125652555/db5dc05961

The core modules available in the MAUS hub are shown in the below diagram.


MAUS Business Systems announce a joint seminar in Malaysia

MAUS Business Systems is proud to announce a joint seminar in Malaysia. Peter Hickey, along side Dr.Fakhrul Anwar Zainol & Assoc. Prof. Dr. Zulhamri Abdhullah will introduce the Accredited Partner Program to business owners, accountants, consultants, lecturers, bankers and industry practitioners in Malaysia.

Malaysia has recognized MAUS as being a world leader in helping consultants and accountants build a successful consulting or coaching practice.


Using Webinars to Connect with Clients

A webinar is a web-based event that incorporates audio and visual elements as well as attendee interaction.

This is a great creative approach to coaching and interacting with your clients. It allows you to share PowerPoint presentations, videos, web pages or other multimedia content with audiences that can be located anywhere.

Below are some webinar services with price comparisons. (Prices may not be accurate).



[tr][th]Company[/th] [th]Cost/Month[/th] [th]No. of Organisers[/th] [th]Number of Attendees[/th][/tr]

[tr][td]GoTo Meeting – Current[/td] [td]39[/td] [td]1[/td] [td]25[/td][/tr]

[tr][td]GoTo Webinar – Browser[/td] [td]139[/td] [td]1[/td] [td]100[/td][/tr]

[tr][td]Run Click – Google Hangout Addon[/td] [td]197 Forever[/td] [td]Unlimited[/td] [td]Unlimited[/td][/tr]

[tr][td]Webinars On Air[/td] [td]$60 USD[/td] [td]N/A[/td] [td]50[/td][/tr]

[tr][td]Fuze[/td] [td]$40 USD[/td] [td]N/A[/td] [td]250[/td][/tr]

[tr][td]Join.me[/td] [td]$38[/td] [td]2[/td] [td]250[/td][/tr]

[tr][td]Adobe Connect[/td] [td]$45 Per Host[/td] [td]1-45[/td] [td]25[/td][/tr]

[tr][td]WebEx[/td] [td]$65[/td] [td]1[/td] [td]25[/td][/tr]


Thinking of retiring – Start a consultancy business!

MAUS has launched a new consultancy business in a box targeted at retirees and those thinking of retiring.

We have been pleasantly surprised at the reaction of our customers to our new product and training program. “There are two forces at play when people retire” says Peter Hickey CEO of MAUS Business Systems. “The first deals with the mind and the second with the financials”

“Too many people retire with no plan. They have been used to a senior management position, have great skills and knowledge and have been very active. As soon as they retire, they become bored and in some cases find it hard to adjust. Starting a consultancy business as a part of retirement makes good sense. It keeps the individual active and contributing the great wealth of knowledge they have.”

Mentors, business coaches and consultants feel a great sense of well being when they help someone. But consulting also offers a great source of additional finance.

MAUS has just launched a package particularly targeted at making this transformation easy. Step by step guides and the opportunity to be part of a national network.

Contact MAUS on 1300 300 583 for a list of the next seminar in your area. Look up the website at

Click Here





What I’ve learned: Peter Hickey, CEO, MAUS Business Systems

This is part of an article published on Telstra Business. Full article link below.

After twelve years of growing his business planning and management software publishing business, Peter Hickey decided to sell MAUS Business System to a multi-national corporation, neat! Four years later, he was approached to buy back the company, which he did. Here’s what Peter, who won Australian Telstra Entrepreneur of the Year in 1999, has to share about his experience selling, buying back and rebuilding a brand.

Founded in 1990, Maus Business Systems started as a management consultancy.I built it up, developed methodologies – questions and systems – and turned it into software products. We became the first business in the world to offer business planning software product under $300. Our products have now expanded to include human resources training programs and business exit strategy education programs.

We took risks in marketing to build our brand and make it what it was. If we didn’t, we wouldn’t have gotten where we were. We were stocked in retailers such as Harvey Norman but also marketed directly to SMEs. We spent $6,000 per month on fax broadcasting, $40,000 per month on magazine advertising and we had TV spots on Sundays, and also radio advertising. We monitored every source, and our strategy was simple, if it worked we’d double the spend until it stopped working.


For a full reference to this article


Training for Advisors & Consultants

MAUS will be holding a 4 day bootcamp for advisors and consultants. – How to engage client’s using MAUS software, and how to effectively lay the foundation to an ongoing, profitable engagement.

This is a 4-day training session will be held in February 2014.

24th – 27th February (Monday – Thursday), 9:00am – 5:00pm every day, except for Thursday which is usually an earlier finish (approximately 4:00pm).

Help maximise the value of your software investment by attending the 4-day training course this February. The training course will provide you with a valuable mix of theoretical and practical knowledge, as well as a range of software tools, techniques, and skills to help you to succeed in your coaching business. We will also be showcasing our latest software developments and marketing material which I’m sure you will want to get a glimpse of to help you expand your advisory options.

This session is tailored to both new and existing Network Members

If you have recently joined our network we strongly encourage you to attend the entire session to familiarise yourself with our software solutions, learn how to tidy up your elevator pitch and how to effectively enhance your existing consulting skills. This is also a fantastic opportunity to help get you prepared for the new year. Everyone who attends this training course learns something new and it really helps to build the confidence you need to fast track your practice!

For our existing and long-term network members this is a great opportunity to build your network and to also get a refresher of all the software and material you have available to you.

Where is training?

Training will be held in our office complex, The Lifestyle Building. Training will be conducted in the North Steyne meeting room which is located on Level 1 (located directly above the café).


The Lifestyle Building, North Steyne meeting room, Level 1,
117 Old Pittwater Road

Brookvale, NSW Australia 2100

What do you receive at training?

At the end of the 4-day training session you will be issued with a certified MAUS Advisor certificate to confirm you took part in training as well as a take home folders and some great marketing material. Walk away feeling confident and really to start the New Year with some great strategies.

This is a free course for all current and payment Network Members. Take advantage of your investment by attending this session!

Ask about our MAUS accredited partner program