MAUS HUB named in ‘SMART 100’ Index
The MAUS HUB has been named one of Australia’s most innovative products or services, in one of the largest and mostaudacious innovation awards of its kind in Australia – the Anthill Magazine ‘SMART 100’ Index.
About The MAUS HUB
MAUS provides a virtual Consultant in a box that allows the business consultant to facilitate solutions across a broad range of areas. This leaves the management platform allowing an SME to self-implement and maintain the course of self-improvement.
This provides a platform which a consultant can help a business owner use to get an overview of their business whether it be helping developing their business plan, creating an exit strategy, or understanding their financial health. MAUS provides more than 12 different modules based on best practice in one consulting cloud based solution.
The innovation initially came to live when MAUS noticed the high failure rate of consultants and accountants in building a profitable practice and their inability to leverage and scale their practice. In a “new Age” cloud based world many consultants/accountants were using “prehistoric” approaches or one dimensional tools.
The idea was to create a Virtual Consultant that contained all the methodologies and intellectual property of a multi-disciplined consultancy practice into one simple to use cloud based product. The MAUS Hub is the only product on the market that includes a collection of powerful modules that cover a range of consulting solutions all packaged into a single solution.
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About the Smart 100
The SMART 100 Index was created by Anthill Magazine in 2008 to identify and rank Australia’s 100 most innovative products, proving to be one of the largest surveys of its kind in Australia.
In 2015, in response to a record volume entries, the program was extended to include the TOP 100 SMART SERVICES and the TOP 100 SMART PRODUCTS, in addition to the SMART 100.
“In true Anthillian style, the SMART 100 is an ever-evolving, ever-improving experiment,” said Anthill founder and Editor-In-Chief James Tuckerman.
“It identifies and ranks new Australian innovations by applying a combination of crowdsourcing, collaboration and common-sense. We employ the judgement of ‘mavens’ and readers.
“Unlike your average awards program, we don’t lock a panel of expert adjudicators in a small room. Neither do we demand a thorough analysis of each applicant’s P&L statement. We don’t even request an historical snapshot of ‘runs on the board’ or commercial achievements.
“This is because innovation is future focussed. It is about identifying and solving problems in ways that will change the way we live, do business and think.”
What is a ‘maven’?
Academics have known about the existence of Mavens for many years, claiming they have a particular psychotype. However, it was Malcom Gladwell’s book ‘The Tipping Point’ that really brought attention to this underutilised group in society.
Gladwell described Mavens as “those who are intense gatherers of information and impressions, and so are often the first to pick up on new or nascent trends”. ‘Maven’ is a Yiddish word that means, literally, “one who understands”.
According to Tuckerman, “The maven’s unique talent is his or her ability to unearth and identify, from all the new products and services available in the marketplace, the innovations that are worth propagating. A maven also generally has the ability to communicate the potential of the innovation to the broader public and, therefore, plays an integral role in the mass take-up of any innovation.
“These people have the ability to identify innovations that will meet an important need for the population. The hypothesis is that Mavens will provide a more predictive measure of innovation than mass consumers or, indeed, experts in the field – because they have a unique ability to identify the importance and relevance of an innovation.”
What is Anthill Magazine?
Anthill was initially launched as a print magazine, in September 2003, by its current editor-in-chief James Tuckerman, who at the age of 26 quit his day job, departing a promising career in corporate PR, to pursue his own entrepreneurial journey. It is for entrepreneurs by entrepreneurs.
Since then, it has evolved into one of Australia’s leading online communities for Australian business owners. It is dedicated to innovation, entrepreneurship and the commercial development of ideas.
For further information about The MAUS HUB, contact: MAUS Business Systems on 02 9907 1669.
For further information on the SMART 100, contact: James Tuckerman on 0422 009 230